Demographics:
Quantitative Data:
Age: 1,2,3
Gender: Male & Female
Ethnicity: Religion, Colour of Skin, ect
Social Class: Split into two 6 different groups which are, A (Upper middle-class), B (Middle-class), C1 (Lower middle-class), C2 (Skilled Working Class), D (Working-class), E (Pensioners, unemployed, students, casual workers)
Psychometrics:
Mainstream: Making up 40% of all consumers who don’t want to stand out of the crowd.
Aspirer: Personal status to these people is very important people who want smart and fashionable products that desire all of the designer brands.
Successor: People who have already ‘made it’ in life and are looking for comfort and can pay for it.
Reformer: Well educated people who are highly influential whos quality of life comes before money and are less impressed by personal status.
Explorer/individualist: Won’t be part of the crowd who like to explore new things.
Lifestyle:
Young, adventurous, keen and single (YAKS): 18-24, No money going out to buy things for their life and life with their parents.
Experts with expensive styles (EWES): 25-33, No children has a mortgage and has a income.
Babies add the Sparkle (BATS): Same as EWES but has financial outcome (paying or a house, paying for a family)
Carefully looks at most spending (CALMS): 33-44, has a heavy burdens, a mortgage, student loans paid off and school fees for their children.
Money comes easier (MICE): 45-55, Children moved out and near the peak of their careers.
Older with less stress (OWLS): 55+ Peak of their career with their mortgage paid.
What are Code and Conventions?
Technical codes: used to tell a story/convey meaning. e.g. camerawork, audio, editing
Symbolic Codes: used to show something beneath the surface. E.g. facial expressions could convey how the character is feeling, red symbolic love or danger
Conventions: Something that you see/hear/experience in a media text. E.g. Canned laughter in a sitcom
Genre: Sitcom Codes & Conventions
- Catchy theme music (that introduces the characters)
- Limited characters
- Limited Sets
- Use of Catchphrases (E.g. Trigger saying ‘All right Dave’ to Rodney)
- Linear Narrative that uses Equilibrium (Starts normal then a situation/disruption begins that creates a story of how to resolve the problem)
- Use of small social groups E.g. Families, Teenagers, Adults, Children, Etc.
Conventions change all the time
- For example, Canned laughter is no longer used anymore in Sitcoms
Genre: Horror Codes & Conventions
- Dark Scenes
- Tense Music
- Sound Effects
- Jump Scares
- Gore/Blood
- Characters: Black Male, 1 or 2 slim girls, Stupid/Stoner, Smart/leader
Stereotypes: Girls are always afraid and scream, smart/tough males try to protect and dies, black person always dies first.
- Found footage
- Twist
- Normally one location (room/building)
- People die
Will Gladstone 